I am sure that the temptation to overload an ad goes back to biblical times…
Hullo Design helper,
Picture the scene…Hot and biblical….Eve has just popped in to see the editor of The Garden of Eden Gazette. ‘Right! Ephraim’, she snapped,’ On my tiny ad. I want you to make the picture of the Apple tree bigger, AND, I want to put in a load more words and the serpent of course’…. the space allowed stays the same, so sort it for me’
‘Look, Sweetie, said Ephraim, stroking his great white beard, ‘I get this all the time’. The best I can do is meet you halfway. I so LOVE all your suggestions and when you see the next revise, you will see that I HAVE included a load of them. Not all, but that’s called ‘C’est la vie’ in Gaul. In Terra Australis they say ‘We ain’t playing for a bloody sheep station.’ Also, I have Griselda from Gethsemane Graphics on my ploughshare wanting to print the damn thing. Pronto. ‘AND! Just had a call on the ram’s horn from Adam and he would like a fig leaf border and a couple of your buy to let holiday cottages on the Tigris dropped in somewhere… No can do.
My man Paul from Tarsus is a whizz on this kind of kiddie… his patience is as long as my beard and, even as I write, he as a revised brief. As Soon as I get it I will forward it to you.
As Liebniz was heard to say ‘It will be the best of all possible worlds’ Of that I am certain.
Hullo, I think Griselda has just turned up with a cleft stick… O dear!!